SMASHREQ
Mashreq Bank
To reinforce Mashreq Bank’s leadership in Padel across the UAE, we launched SMASHREQ, a mobile game that redefined engagement. It broke records on TikTok and spread across platforms, becoming a viral hit. What began as a digital idea turned into a cultural movement. We did not call it a success, the numbers did.
🇦🇪 UAE brand campaign performance (Within 10 days)
🎾 Impressions: 10.20 million
🎾 Reach: 6.09 million
🎾 Views: 9.75 million
🎾 Clicks: 278,000
🇪🇬 Egypt brand campaign Performance (Within 10 days)
🎾 Impressions: 15 million
🎾 Reach: 10.36 million
🎾 Views: 14.5 million
🎾 Clicks: 860,000
